GEN 01 REPRESENTS THE BEGINNING
"Before strength, before endurance, before results — there is consistency."












The GEN 01 Men’s Performance T-Shirt is built for high-output training and all-day movement. Ultra-lightweight and breathable, it delivers moisture control, mobility, and comfort when intensity rises.
A clean front profile paired with functional back mesh detailing allows airflow where it’s needed most — keeping you focused on the work, not the fabric.
This is not a trend piece. It’s the starting point.
Features
4 oz./yd². ultra-lightweight performance fabric
Made from 100% recycled polyester
Black Melange colorway: 83/17 recycled polyester/polyester blend
Moisture-wicking technology for sweat control
UPF 40+ sun protection
Stretch fabric for unrestricted movement
Breathable mesh panel detailing on the back
Classic crew neck design
Fit & Feel
Fit: Athletic
Feel: Ultra-light • Breathable • Flexible
Neck: Crew
Performance: High-output ready
Purpose
GEN 01 represents the beginning.
Before strength, before endurance, before results — there is consistency.
The GEN 01 Men’s Performance T-Shirt is built to move with you through every session.
Care
Machine wash cold
Hang dry or tumble low
Do not bleach
Do not iron over decoration
Sustainability
Constructed using recycled polyester sourced from post-consumer plastic to reduce environmental impact while maintaining performance standards.
| Size | XS | S | M | L | XL | 2XL | 3XL |
|---|---|---|---|---|---|---|---|
| Body Length (in) | 26 2/3 | 27 1/2 | 28 1/3 | 29 1/9 | 29 8/9 | 30 2/3 | 31 1/2 |
| Chest Width (in) | 18 1/9 | 19 1/3 | 20 1/2 | 21 2/3 | 22 4/5 | 24 | 25 1/5 |
| Sleeve Length (in) | 6 3/5 | 7 | 7 2/5 | 7 4/5 | 8 1/5 | 8 3/5 | 9 |
Let customers speak for us
BUILT FOR THE WORK. NOT THE SPOTLIGHT.
Recycled performance fabric, moisture-wicking technology, and a clean athletic fit — nothing added for show.
BUILT FROM RECYCLED MATERIAL
LESS WASTE, SAME STANDARD
MOISTURE-WICKING. BUILT TO WORK.
GEN 01 performance fabric is made from 100% recycled polyester, sourced from post-consumer plastic — engineered to move with you without cutting corners on the planet.
Our spun-dyed process cuts chemical use by 75%, water usage by 66%, and CO₂ emissions by 60% compared to conventional dyeing — same performance, lighter footprint.
Every GEN 01 piece is engineered with moisture-wicking technology and a clean athletic fit — designed for training, recovery, and everything in between.
COMPLETE THE FIT



